AccessAble provide free online Detailed Access Guides to thousands of venues across the UK and Ireland.
The Theatres Trust are the national advisory public body for theatres. They champion the past, present and future of live theatre, by protecting the buildings and what goes on inside.
Disability Rights UK want a society where everyone can participate equally. We believe their mission will have a huge impact on the theatre industry, ensuring that theatres become increasingly accessible places for theatre goers.
Tourism for All is the UK Voice for Accessible Tourism. They are a national charity dedicated to making tourism welcoming to all.
About Us
12 May 2025
Hi. We’re SeatPlan. And we know that buying theatre tickets can be a minefield. Will I be able to see anything? Am I getting a good deal? Is there any legroom? How close are the toilets? The list goes on…
SeatPlan was launched in 2011 to answer these questions and help audiences book the best seats, whatever “best” means to them. Our bespoke and fully interactive seating plans, embedded within the booking experience, mean customers can browse thousands of user-uploaded photos and select the best seats for their budget, at any time.
Over the last decade, we’ve expanded and now feature seating and venue tips for 120 theatres in the UK and New York so you can see more with SeatPlan.
Our team knows first-hand that a great seat can make or break a theatre trip, and we are always working to simplify the buying experience so you can spend less time hunting for a great deal or view and more time focusing on making memories to last a lifetime.
SeatPlan in Numbers
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2011
WE OPENED
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300,000
SEAT VIEW PHOTOS
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400,000
CUSTOMERS
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1,000,000
TICKETS SOLD
Our Mission
Our mission is to help theatregoers book the best seats. Theatre isn’t just about watching a performance; it’s about the moments that take your breath away. The ones that stay with you for a lifetime. Whether you’re treating your kids to their first show, catching a musical with friends, or taking yourself on a solo date to a bucket-list classic, we’re here to help you plan moments that turn into memories.
Our Origin
Our Founder Ben Jackson used to run travel websites where holidaymakers added reviews and photos of holiday hotels and apartments. He felt it was odd that theatregoers booked seats without any information on the seats they were buying. In fact back in 2011 seats could not be chosen by customers and were mostly sold as “best available” which meant that you found our how good or bad it was when you get there!
Theatre tickets cost as much as hotel rooms so Ben sought to solve this “crazy situation” by encouraging theatregoers to share seat reviews and photos. He foresaw that choosing seats was a natural step forward and fortunately interactive seating plans arrived soon afterwards.
Our Values
- Customer-Centric: we strive to know what our customers want and aim to build products and features that are genuinely helpful and hassle-free.
- Exceptional Service: we operate a fast website with equally fast customer service so you’re not waiting to hear back from us.
- Honesty in Imagery: we only ever feature real images from real theatregoers. No fakes, no CGI and no editing.
- Transparent Pricing: we always provide clear pricing with no hidden fees.
Our Seating Plans
We started in 2011 with our first Seat plan, The Adelphi Theatre, and since then have expanded to cover the West End, major cities across the UK and now Broadway, New York.
Find the Best Deals
At SeatPlan, we search the market so you don’t have to. Whether you’re planning ahead or booking last-minute, you’ll find a range of deals and seats for every occasion, all aggregated from top suppliers, allowing you to compare the best deals in one place. Check Last Minute theatre tickets for the latest availability and discounts for the next 7 days!
Visualise the Experience
We believe that checking seat views is an integral step to researching and buying theatre tickets. You wouldn’t book a hotel without seeing a view of the room – so why book a theatre ticket without an idea of what you might see? Our interactive seating plans feature real photos from real audience members. You can browse views from every corner of the auditorium before narrowing down your seat selection.
No more hesitating over restricted views; no need to guess whether it’s worth upgrading from Row G to Row C. With ratings for view, legroom and comfort, you’re sure to find a seat that works for you.
We Reward and Thank our Community
Customer-centric means just that. We’re proud of the community we’ve built and like to say thank you to everyone who adds a photo of their seat view to our seat plans. Our Rewards programme gives you points for most purchases and points per photo submitted – even when you didn’t buy through SeatPlan. Rush or lotto? No problem – sign up, add your photos and earn money towards theatre gift cards. It’s not just about points, either. Every profile has an interactive timeline so you can revisit the shows and seats that you loved anytime. The perfect place to document your theatre bucket-list progress. Find out more about our Rewards programme here.
Our Partners
Get in Touch
We’ve created a dedicated Help & Support FAQ page that can answer most of your questions. You can also Follow us on Facebook, X, Instagram and LinkedIn
Who we are
sletoH.com Ltd trading as SeatPlan
86-90 Paul Street,
London,
EC2A 4NE
Registered in England and Wales 04120984