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Theatre Affiliate Program

30 July 2025

SeatPlan is itself an affiliate business. We have invested heavily in integrating with leading theatre ticket companies to aggregate and combine their prices and availability to create a superset of the best theatre ticket prices and deals.

As an affiliate, we understand affiliates.

Our Theatre Affiliate Program is designed for businesses with a theatre, travel or lifestyle audience to grow their revenue by referring your audience to book with us.

By partnering with SeatPlan, you can earn commission on every successful London and New York theatre booking.

Join The Program

Our program is available on the Impact.com affiliate network.

Inside Impact you can download London and New York product catalogs and offers, and easily create links with the necessary tracking codes.

Screenshot showing New York and London theatre shows available through the Impact affiliate network. Each show, for example SIZ on Broadway and My Neighbour Totoro in London, has a poster and pricing info below.
A sample of offers in the Impact affiliate network.

Clicks, sales and commission are all tracked in the Impact system.

For more information, get in touch via the Impact program.

Advanced Data Feeds

In addition to the catalogs and offers available in Impact, we have data feeds of all of our venues and shows in various formats. For example:

For very advanced affiliates with development resources we have real-time availability feeds for every performance with prices, discounts and available seat counts.

Exclusions

Please note that our affiliate program does not include UK regional theatres.

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