ABBA Voyage: Everything You Need to Know (2026 Guide)
Are you ready to take a chance on the music event of a lifetime? Since its spectacular opening, ABBA Voyage has become London’s must-see experience, but many people are still asking: what exactly is it?
From the ground-breaking technology to the unforgettable atmosphere, we’ve created the ultimate guide to answer all your questions. Whether you’re wondering if it’s worth the ticket price, what to wear, or which seats are best, this is your one-stop hub for everything you need to know about ABBA Voyage.
What is ABBA Voyage?
ABBA Voyage is a revolutionary concert experience that brings the iconic Swedish pop group back to the stage in a completely new way. Instead of the real members, you’ll see stunningly realistic digital ‘ABBAtars’ of Agnetha, Björn, Benny, and Anni-Frid as they looked in their 1970s prime. These aren’t holograms or archive footage; they are state-of-the-art digital projections performing a full 90-minute concert complete with a live 10-piece band.
The show takes place in the purpose-built, 3,000-capacity ABBA Arena in London, creating an immersive experience that blends the digital and physical worlds. It’s part reunion concert, part augmented reality, and probably the best ABBA event available in the world right now.
Read More: Book your ABBA Voyage tickets and find the best deals.
Is ABBA Voyage Worth It?
In one word: yes. For ABBA fans, it’s an emotional and unforgettable pilgrimage. For music lovers in general, it’s a breathtaking spectacle that sets a new standard for live entertainment. The attention to detail is astonishing, and you’ll quickly forget you’re not watching the real band on stage.
The atmosphere is electric, whether you’re singing your heart out with fellow fans on the Dance Floor or enjoying the show from the comfort of a private Dance Booth. It’s a joyful, nostalgic, and genuinely moving experience that celebrates ABBA’s timeless music in a way you’ve never seen before.
ABBA Voyage at a Glance
| Question | Answer |
| How long is the show? | 90 minutes, with no interval |
| Where is it? | The ABBA Arena, Pudding Mill Lane, London |
| How much are tickets? | Prices range from under £50 to over £220, depending on the seat and date |
| What songs are played? | Over 20 hits, including “Dancing Queen,” “Mamma Mia,” and “Waterloo” |
| Are ABBA really there? | No, the band appears as digital ABBAtars |
How Does ABBA Voyage Work? The Technology Explained
The magic behind ABBA Voyage is the result of years of work with Industrial Light & Magic (ILM), the visual effects company founded by George Lucas. The four members of ABBA performed for five weeks wearing motion-capture suits, with 160 cameras scanning their every movement and facial expression.
This data was used to create the incredibly detailed and lifelike ABBAtars, which are projected onto a huge 65 million pixel LED screen. Combined with spectacular lighting, layered projections that create depth, and a live 10-piece band, the technology creates a seamless and immersive concert that feels completely real.
The ABBA Arena was purpose-built to make this illusion work, with every element of lighting, sound, and stage design synchronised perfectly with the digital performance.
Deep Dive: Want to understand exactly how the ABBAtars were created, the role of body doubles, and what makes this different from other hologram concerts? Read our complete guide to how ABBA Voyage works.
Ticket Options Explained: Where Should You Sit?
Choosing the right ticket can shape your entire experience. Here’s a quick breakdown:
- Seated Tickets: Perfect for those who want a comfortable view of the whole spectacle. The best seats are in Blocks C and H for a central, unobstructed view.
- Dance Floor: This is a general admission standing area right in front of the stage. It offers the most immersive and energetic concert experience, with easy access to bars and toilets. Read our full Dance Floor review here.
- Dance Booths: For the ultimate VIP experience, these private or semi-private booths offer seating, a personal dance floor, and dedicated bar service. They are ideal for groups and special occasions. Is a Dance Booth worth it? Read our review.
Explore all options: View our interactive ABBA Arena Seating Plan.
What to Expect at the Show
Get ready for a journey back in time! The 90-minute show is packed with over 20 of ABBA’s greatest hits, from emotional ballads to disco anthems that will have you on your feet. The setlist is carefully crafted to take you on a rollercoaster of emotions, with stunning visuals and lighting effects accompanying every song.
While the setlist can sometimes change slightly, you can expect to hear all the classics. The live band adds an incredible energy to the performance, making it feel just like a real concert.
Spoiler Alert! See the complete ABBA Voyage setlist with every song explained
Planning Your Visit
What to Wear
There’s no strict dress code, but many fans embrace the ’70s theme with flares, sequins, and platform boots. Comfort is key, especially if you’re on the Dance Floor! Get outfit ideas from our complete What to Wear guide.
Where to Eat
The ABBA Arena has its own food and drink area, but nearby Westfield Stratford City offers a huge range of restaurants. For a special treat, The Stratford Hotel has excellent dining options and an exclusive ABBA package.
How to Get There
The arena is located at Pudding Mill Lane in East London, easily accessible via the DLR. Find more details on transport and location here.
Frequently Asked Questions (FAQs)
More ABBA in London
Can’t get enough of ABBA? London is filled with other amazing experiences, from the smash-hit musical Mamma Mia! to themed afternoon teas and boat parties.
Discover more:The Best ABBA Experiences in London.
Your Complete ABBA Voyage Toolkit
- ABBA Voyage Tickets: Find the best prices and availability.
- ABBA Arena Seating Plan: Choose the perfect seat with real photos from fans.
- How Does ABBA Voyage Work?: Deep-dive into the technology and behind-the-scenes creation. ✨ NEW
- The Full ABBA Setlist: Know every song before you go.
- What to Wear to ABBA Voyage Guide: Get your 70s glam on.
- ABBA Voyage Dance Floor Experience: What it’s really like in the standing area.
- ABBA Voyage Dance Booth Experience: Is the VIP option worth it?
- Hotels Near ABBA Voyage: Find the best places to stay.
- Best ABBA Experiences in London: More ABBA fun beyond Voyage.